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Fast Facts

Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008

Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008

Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008

In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008

Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008

Internet Marketing is the art of being found when people are looking for what you have to offer, then offering your product or service in an easy and un-intrusive manner.

Effective online marketing works when you understand how your prospects are looking for your offering. For example, after the May 16 Oklahoma City hail storm, we saw dramatic increases in searches for roofing companies, home building contractors, auto body repair, glass companies, and much more.

In the month of May, 2010, over 14,000 searches were made just for the term “oklahoma roofing companies” alone. Combined with the top keywords and phrases, many thousands more were looking for these services. For those companies not practicing the best search engine optimization, there were at least 14,000 people who “walked right past their door without even knowing they were there”.

So if you are not utilizing effective internet marketing, including search engine optimization, pay per click, optimized web design, effective conversion architecture, back link strategies, blogs, and yes, even social media, how many people are walking past your door?

Effective Internet Marketing strategy begins with knowing what your competition is doing.

About 97% of all search engine queries end on the first page. If you are not found on the first page for the keywords that people use to find your products, then you can bet your competition is. Knowing how your competition is using internet marketing strategies such as search engine optimization, pay per click, conversion architecture, back links, social media, and more can provide you the blueprint to being found first. Download a sample report here, or request yours using the form on the left side of this page.