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This might seem like a silly question, but sometimes we just want to get to the point. If we have to hunt and search for something, we're more likely to get frustrated and leave. That's why landing pages are so important. If having your website visitors convert to your goals is important, then directing them to a specific landing page is a must. If your goal is for visitors to make a purchase, fill out a form, turn into a sales lead, or download a whitepaper, then directing them to a specific landing page that gives them the information they need to make the decision you desire, then a well designed landing page is a must. Here are just a few of the facts:
