Client Solution of 2012
Able Movers has been in the moving business for over 30 years. They are an honest and reputable company, run by family. When we walked in the door, they were fed up with the high costs and poor results of working with.... a large yellow pages provider. They were spending $275 per month for a website and as much as $5,000 a month in advertising. They were ready for a change. We started with Pay Per Click and then launched a new website in October 2011 with an online “Quick Quote Form” that transformed their business.
Need: A new website with an effective way for people to access Able Movers and for Able Movers to connect with people looking for his services.
Pain: Their website was owned and built by large yellow pages provider. It was outdated, not user friendly, poor content, poor conversion rate and they owned his domain and had control of his website. They were paying $275 per month for site.
Solution: We created and built a new website. We pulled the top performing keywords out of the paid search campaign history and used the keywords within the content. We created an online quote form whereby a potential customer can fill out and submit the form. Able Movers receives the form submission via e-mail, determines the price and calls or e-mails the potential customer with the exact quote.
The quote form has been a huge success for Able Movers. On average, they receive over 100 quotes a month and roughly 5 on regular business days. WSI has made it easier for customers to contact him and get quotes, giving him access to people looking online. The online quote has simplified their work load.
This is from the owner:
“I’ve got a lot more business. Our average move has doubled. Was $400 to $500, now $845”
“Before we booked moves 2 to 3 days in advance, now we are booking a week to week and a half.”
“We have to turn customers down. We have a better quality of customer."
“Before on a Saturday when I came in, I would have 2 or 3 calls to return. Now I have 6 to 10 leads to follow up on.”
Since working with WSI Analytical Internet Marketing, Able Movers has experienced their best month in over 5 years. They told us at our last meeting, “you guys have helped us so much, we owe you so much”.
From the owner:
“I searched the world over for someone to help me understand, educate and advise me about the internet. It was a dead end for over a year. Then you guys came along. I feel I was at the right time at the right place. Everything fell into place. It has been a positive experience. Everything we have done has an on-going positive effect. Everything keeps going up”
