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Welcome to our blog. We share our insights, and share the insighs from our peers who are the worlds greatest experts in Online Marketing

Social Media and Change Management

Robert Saunders - Friday, December 09, 2011
Managing Social Media. Times are changing, are you? You might recall that way back in the 90’s, one of the buzz words in business was “Change Management”. Executives and managers were realizing that change was inevitable. Business could either let change happen on its own course, or they could engage in the changing environment and strategically adapt their business to meet new challenges. If you think about it, the one constant in business is change, and nothing has changed so dramatically as how we interact socially. We hear constantly from business owners th .....>> Read More

Why Claiming Your Local Business Listings is So Important: 4 Reasons Why

Tracey Saunders - Tuesday, November 29, 2011
Do a search for a local business and you'll see listings of businesses in your area. 97% of consumers search for local businesses online. It is important to be there when they're looking for your goods or services. If you aren't there, it's like someone walking right past your door and not even knowing you are open for business! In a ReachCast blog by Tamara Farley, she lists 4 compelling reasons why you should optimize your business listings: 1. Directories and Review Sites Boost Your SEO. 2. Unclaimed Listings Can Work Against You. 3. Listings Are Good for Your Reputat .....>> Read More

Do you know your online competition

Robert Saunders - Tuesday, February 08, 2011
Do you know your online competition? Just a few years ago, it was enough to develop and publish your web site. There was little competition for the choice keywords and relevant content that your customers were looking for. Your competitors may have developed their own sites, but it was still relatively easy to separate yourself and get found by customers looking for your products or services. Just 10 years ago, most businesses were still focused on traditional marketing, and may have even been skeptical of online marketing. Very few businesses embraced the internet as a means to ef .....>> Read More

Search and Social Webinar

Robert Saunders - Monday, May 17, 2010
I want to invite you to join Tracey and I for a special webinar presentation, entitled “Surf and Turf through Search and Social”. This is the next webinar in an ongoing series of informative and useful presentations designed to help you in your online marketing efforts. This dynamic presentation, which will be conducted by my colleague, Jamshaid (Jam) Hashmi, will broaden your understanding of how search marketing and social media impacts a person’s decision to either “surf” through your site or “turf” it from the get-go. Make plans to attend .....>> Read More

How big is the Digital Universe?

Robert Saunders - Wednesday, May 12, 2010
How big is the Digital Universe? So just how much data do we store in the digital universe? And just what do we mean by "digital universe"? Let's start by taking on the second question first. About 70% of all digital content is created by individuals. Traditionally, you might think of documents and spreadsheets. Companies store customer lists, financial data, inventory, and personnel files. But the real digital explosion has come from digital cameras, mobile phones, iPods, content sharing sites such as Youtube and Flickr, and social networks. So just how big is all  .....>> Read More

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