Reputation Management: Watching out for “Road Rage on the Information Highway” Reputation Management is a phrase we’ve heard mentioned a lot. But what is it really, what does it mean for your business and yourself, and how do you actually manage your reputation? You might think the answers are obvious, or even so mundane that you feel the urge to move on. But in the online world we live in today, it might be worth your time to give this more consideration. As Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think  .....>> Read More

If you’re not engaged in Social Media, you’re business won’t be around in 5 years! That’s a pretty audacious statement. So if I’m going to be so bold, I better be able to back it up, right? So here goes. We’re social animals. We like to know about the people we engage with, whether it’s on a casual level or if for business. We want to establish a level of trust for people and businesses before we invite them into our lives, or perhaps even our homes. Before the evolution (or revolution) of online social tools like Facebook .....>> Read More

Managing Social Media. Times are changing, are you? You might recall that way back in the 90’s, one of the buzz words in business was “Change Management”. Executives and managers were realizing that change was inevitable. Business could either let change happen on its own course, or they could engage in the changing environment and strategically adapt their business to meet new challenges. If you think about it, the one constant in business is change, and nothing has changed so dramatically as how we interact socially. We hear constantly from business owners th .....>> Read More

Do you know your online competition? Just a few years ago, it was enough to develop and publish your web site. There was little competition for the choice keywords and relevant content that your customers were looking for. Your competitors may have developed their own sites, but it was still relatively easy to separate yourself and get found by customers looking for your products or services. Just 10 years ago, most businesses were still focused on traditional marketing, and may have even been skeptical of online marketing. Very few businesses embraced the internet as a means to ef .....>> Read More

I want to invite you to join Tracey and I for a special webinar presentation, entitled “Surf and Turf through Search and Social”. This is the next webinar in an ongoing series of informative and useful presentations designed to help you in your online marketing efforts. This dynamic presentation, which will be conducted by my colleague, Jamshaid (Jam) Hashmi, will broaden your understanding of how search marketing and social media impacts a person’s decision to either “surf” through your site or “turf” it from the get-go. Make plans to attend .....>> Read More