Search Marketing vs Traditional Marketing - It's a Knockout Punch

Traditional Marketing, sometimes known as "Interruption Marketing", is facing many challenges in today's technology driven economy. This marketing method still relies on a shotgun approach that must drag you away from something else that already has your interest, such as a TV show or sporting event.
Search Marketing, by contrast, involves being searched for and found by someone who has already shown an interest in your product or service. They are already well on their way through the buying process, and are just wanting someone to give them what they're looking for.

Inbound Marketing vs. Interruption (or distraction) Marketing

Without a question, the accessibility of the internet has changed the way we find the goods and services we want and need. We have less tolerance for those that throw their message in front of us hoping we'll bite. We now tend to know what we want, when we want it, and we find out who will best satisfy our needs. For a marketer, the task now is to simply establish ourselves as the right provider when our customers come looking. Some of the techniques we use are:

These are a few of the most well know Online Marketing Techniques. Contact us to find our how else we might help you market your business online. Call us at (405) 310-9745, or send us a message with our contact form.



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