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Welcome to our blog. We share our insights, and share the insighs from our peers who are the worlds greatest experts in Online Marketing

Search Habits - Google vs. Phone Book

Robert Saunders - Thursday, December 15, 2011
How our habits have changed. Google vs. the Phone Book. You may have heard statistics about how many people don’t even pick up the phone book anymore (fifty percent) (, or how the phone book may soon be phased out ( entirely. But what is really behind this shift in the way we find goods and services in our local markets? Let’s start with a short walk down memory lane. Prior to the “World Wide Web”, we let our “Fin .....>> Read More

Why Claiming Your Local Business Listings is So Important: 4 Reasons Why

Tracey Saunders - Tuesday, November 29, 2011
Do a search for a local business and you'll see listings of businesses in your area. 97% of consumers search for local businesses online. It is important to be there when they're looking for your goods or services. If you aren't there, it's like someone walking right past your door and not even knowing you are open for business! In a ReachCast blog by Tamara Farley, she lists 4 compelling reasons why you should optimize your business listings: 1. Directories and Review Sites Boost Your SEO. 2. Unclaimed Listings Can Work Against You. 3. Listings Are Good for Your Reputat .....>> Read More

Do you know your online competition

Robert Saunders - Tuesday, February 08, 2011
Do you know your online competition? Just a few years ago, it was enough to develop and publish your web site. There was little competition for the choice keywords and relevant content that your customers were looking for. Your competitors may have developed their own sites, but it was still relatively easy to separate yourself and get found by customers looking for your products or services. Just 10 years ago, most businesses were still focused on traditional marketing, and may have even been skeptical of online marketing. Very few businesses embraced the internet as a means to ef .....>> Read More

Search and Social Webinar

Robert Saunders - Monday, May 17, 2010
I want to invite you to join Tracey and I for a special webinar presentation, entitled “Surf and Turf through Search and Social”. This is the next webinar in an ongoing series of informative and useful presentations designed to help you in your online marketing efforts. This dynamic presentation, which will be conducted by my colleague, Jamshaid (Jam) Hashmi, will broaden your understanding of how search marketing and social media impacts a person’s decision to either “surf” through your site or “turf” it from the get-go. Make plans to attend .....>> Read More

Just how big is the Internet?

Robert Saunders - Tuesday, May 11, 2010
So just how big is the internet? If you guessed around a billion, you would be close only if you were a politician working on the federal budget. Before we get to the actual size, let's review a little history. Way back in 1998, when Google first indexed the internet, they found a mere 26 million pages. By 2000 that number had grown to the billion page mark. Then in 2008, Google engineers, Jesse Alpert & Nissan Hajaj conducted an internal study and found over 1 Trillion unique web pages. Now that's big! To help put it all in perspective, that's equivalent to mapping every intersec .....>> Read More

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