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By Robert Saunders 20 Jul, 2020
Group 1 Cars is the used vehicle division that forms part of Group 1 Motors - a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng, Western Cape and Eastern Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008. Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices. Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017. Tailored Tactics for Group 1 Cars After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included: · Cars For Sale Gauteng · Cars For Sale Western Cape · Cars For Sale Eastern Cape · Cars For Sale Cape Town · Cars For Sale Port Elizabeth · Cars For Sale Uitenhage · Cars For Sale Pretoria · Cars For Sale Knysna Additional phrases that were incorporated in subsequent phases of the ongoing Group 1 Cars campaign zoned in on particular areas within the main geographical categories. These included: · Cars For Sale Alberton · Cars For Sale Johannesburg · Cars For Sale Midrand · Cars For Sale Stellenbosch · Cars For Sale Kuils River Additionally, model-specific phrases that were considered to be high-value search terms were also targeted. These terms are continually nurtured by means of ongoing search engine optimisation services that are rolled out on a monthly basis. This includes content marketing, as well as remarketing and dynamic campaigns on social media platforms like Facebook, as well as a variety of high-traffic off-site platforms such as Wordpress , Blogspot , Tumblr , Weebly and Postach.io . Consistent Effort = Exceptional Results The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded solid results in an exceptionally competitive environment. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa. What’s Next? As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve both sales and vehicle buying opportunities by utilising an effective mix of marketing channels.  This article was originally posted on: https://blog.wsiwebmarketing.co.za/wsi-creates-seo-optimised-website-for-group-1-cars/
By Robert Saunders 08 Jun, 2020
Search engine optimization remains one of the best ways to promote traffic to a website. WSI has been providing SEO services to small and medium businesses for over 10 years with many successful outcomes. Our clients stay on our SEO programs for years. We are pleased that Dinno Health, a company that operates three pharmacies in the Greater Boston area, continues their local SEO program with WSI for the second year. In addition, WSI supports the social media marketing efforts of their own staff. The SEO program focuses on several areas of the business, including · Medicinal Compounding including animal compounding , diaper rash and apno cream compounding , compounded medications for hormone restoration , compounded medications for pain management and orthopedic & sports , etc. · LDN Compounding · Prescriptions and Rx Refills The three pharmacies also provide a wide range of health and beauty aids, vaccines, vitamins and supplements , orthopedic supports as well as home health supplies. Family-owned and family-operated, Dinno Health comprises a prescription pharmacy in Newton called Keyes Drug, a compounding pharmacy in Acton called Acton Pharmacy and a local pharmacy in Concord called West Concord Pharmacy. Like most independent pharmacies, they pride themselves on developing personal relationships with their patients and being involved in their own communities. During the COVID-19 pandemic, they worked hard and were able to procure PPE for their communities, and donated some PPE to local essential personnel, including the police and fire departments. The pharmacy group holds health and wellness events every month in Acton and Newton. These events provide a venue for local physicians, nurses, nutritionists, chiropractors, yoga and meditation experts, acupuncturists, etc. to give workshops and seminars on various health-related topics. These are promoted on the website, Facebook, Twitter, Instagram, and Google My Business, as well as email. As we continue the local SEO program, we will focus on additional keywords that have not yet achieved first-page ranking status. We publish monthly blog posts on health and wellness blog on WordPress, a home and healthy living blog on Blogger, a home and housekeeping blog on Medium, a family life style blog on Wix and a family life and wellness blog on Weebly, that build links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published. In addition to regular posts, the pharmacies are also posting videos on Facebook, Twitter and Instagram. Facebook and Instagram ad campaigns are also deployed as needed. We will monitor the pharmacies’ web visibility progress every month, including organic traffic, rankings, and conversions. The program’s objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client. About The WSI Touch in Greater Boston, Massachusetts Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing and more. With consultants in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed. This post was originally published at https://thewsitouch.com/blog/pharmacies-continues-digital-marketing-program-with-wsi/
By Robert Saunders 28 May, 2020
Most elderly people in the United States prefer to age in place, where they can stay in familiar surroundings and continue their daily routines. All they need is some at home living assistance such as light housekeeping, simple meals preps, occasional errands such as trips to the supermarket, post office or dry cleaners, medication reminders, etc. Some elderly people may have health conditions that require more help such as private duty care , mobility assistance, dementia care , Alzheimer’s care , or even 24 hour care should they need constant attention. Most of these needs are fulfilled by home caregivers who are trained to perform these duties. Often certified as HHAs or CNAs , home care providers should also be compassionate and serve their clients with dignity and respect. Accredited by the Massachusetts Home Care Alliance, Visiting Angels Newton/Canton is an award-winning home care agency that provides these professional caregivers in the Greater Boston area, specifically in Brookline, Canton, Dedham, Natick, Needham, Newton, Norwood, Stoughton, Watertown, Wellesley, Roslindale, Chestnut Hill, and Westwood. With a large aging population, the home care space is competitive in this area. To help generate leads online, Visiting Angels Newton/Canton has engaged WSI to perform local SEO since 2018. Since then, we have been able to significantly increase the number of pages that the website ranks on the first page of Google search results, as well as the website traffic. We are pleased that our client is continuing this program this year. WSI’s local SEO program involves creating landing pages optimized with select keywords to attract traffic from the desired audience to the website. Calls to action are placed strategically on the landing pages to produce leads. In addition, we also publish long form blog posts on the website to increase organic traffic using long tail keywords. Off-site links are created by publishing blog posts that carry relevant links and syndicate them to the company’s blogs on WordPress , Blogger , Medium and Weebly . Every now and then, we include links to this client’s landing pages on several lifestyle blogs including a housekeeping blog , a healthy living blog , a home and family blog , a family lifestyle blog and a family life blog . The agency engages Home Care Pulse to interview clients for testimonials. These are published on the website. It will also continue to publish weekly posts on Google My Business and Facebook, as well as send monthly newsletters to customers and institutional partners. WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions as well as internal and external links. We expect to continue to achieve significantly increased lead generation rates from this local SEO program. About The WSI Touch in Greater Boston, Massachusetts Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales using digital marketing techniques. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. With nearly 1000 consultants in over 80 countries and each of them well equipped to bring their knowledge and experience of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed. This post was originally published in https://thewsitouch.com/blog/home-care-agency-continues-local-seo-program-with-wsi/
By Robert Saunders 28 Apr, 2020
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By Robert Saunders 25 Jul, 2018
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By Robert Saunders 20 Jul, 2018
  Sunwest Escrow is the most trusted escrow company among title companies and real estate brokers in New Mexico. Sunwest Escrow, Inc. is a customer-oriented servicer of private mortgages, real estate contracts, and other installment type notes.   WSI was recently hired by Sunwest Escrow to develop an internet marketing strategy to increase their visibility and to find more clients.    As a part of internet marketing startegy WSI built a new Search Engine Opimized website with optimized pages for the relevant keywords:    https://www.sunwestescrow.com/escrow-services    https://www.sunwestescrow.com/escrow-services/owner-financing-homes-albuquerque    https://www.sunwestescrow.com/escrow-services/for-sale-by-owner-albuquerque    https://www.sunwestescrow.com/escrow-services/real-estate-contract-albuquerque    https://www.sunwestescrow.com/escrow-services/owner-financing-albuquerque    The website and on page optimization has now been completed. We have now started off page optimization which includes citation building and creating relevant backlinks for Sunwest Escrow website. WSI will write blogs which will be posted on various high authority websites such as WordPress, Weebly, Blogger, Tumblrand Medium.    Monthly reporting will be done to measure SEO results. We’ll keep a track of the new backlinks, keyword rankings, organic website visitors etc. WSI is committed to increase Sunwest Escrow’s brand awareness and online presence.    WSI is the leader in the industry with offices in over 80 countries. We bring the best global internet marketing practices to New Mexico.    The blog was originally posted at: https://www.wsiwebenhancers.com/sunwest-escrow-engages-wsi-for-seo-services-in-albuquerque/   
By Robert Saunders 18 Jul, 2018
Newton, MA-based home care agency, Visiting Angels Newton/Canton, has retained WSI for a local SEO program to generate leads online for home care services for the elderly and disabled adults. The company provides senior care, dementia care, Alzheimer’s care, respite care, companion care, transitional care and other home care services. These non-medical services are provided on an hourly or daily "live-in" basis including personal care, mobility assistance, errands & transportation, meal prep, light housekeeping, medication reminders, and companionship. This private duty care is provided by home care aides who are selected for each client based on their character, experience, technical ability, and other traits. Visiting Angels Newton/Canton has been serving Greater Boston since 2004. Many families in Newton, Needham, Dedham, Canton, Brookline, Watertown, as well as Natick, Wellesley, Roslindale, Norwood, Westwood, Canton, Stoughton, and nearby towns in Metrowest Boston have benefited from their expert home care services. The company is accredited by the Massachusetts Home Care Alliance. It has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse four years in a row. As a home care provider with an outstanding group of over 250 home care aides, the company has also been named a Top Place to Work by the Boston Globe. Having done business in the Newton Community for over 10 years, the company has developed a strong network of partners and benefits from their referrals. It also runs regular educational events in the community and has a robust social media program and email marketing campaigns that engages the community and helps to increase recognition and trust. As part of the Visiting Angels franchise, the company also gets leads generated by Corporate Headquarters. With the encouragement of the Corporate Office, the company seeks to expand business and increase leads through digital marketing. WSI is honored to be selected as the digital marketing agency for this purpose. We designed a customized digital marketing plan for Visiting Angels Newton/Canton as follows. First, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. We also improved the conversion architecture of the website by changing layouts and adding a Hipaa-compliant contact form on every page. In addition, an on-site blog was also implemented which would include articles about senior home care services, dementia care, homecare aides, home care costs and more. These blog articles contain long tail keywords that would help to bring traffic to the website. With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress , Blogger, Medium and Weebly . While the homecare agency has received and published many customer testimonials over the years, it has not received any reviews on Google. Part of this digital marketing solution would be focused on generating reviews on Google as well as other relevant websites such as senioradvisors.com, Care.com and caring.com for the company. WSI will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program. About The WSI Touch in Greater Boston, Massachusetts Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed. This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-engages-wsi-for-search-engine-optimization/
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