405-310-9745
info@wsiaimhigh.com
Making a difference in our clients’ lives
We positively impact the lives of our clients beyond their KPI reports.
Goodby Universal Analytics, Hello
Google Analytics 4
Is your Website Data Protected?
Your website data tells a story. Every website visitor is part of that story. For many, that story ends on July 1st, 2023. Google is sun-setting it's Universal Analytics and replacing it with Google Analytics 4. On July 1st, Google will no longer collect data (the story) in Universal Analytics.
Time is Running Out!
Universal Analytics Ends July 1st, 2023
Take action NOW! Before Google stops collecting your data and telling your story, you'll need to properly install and configure GA4. Have your data protected by a Qualified and Certified Digital Expert. Have your data protected by WSI!
Why? What? and How?
Google Analytics collects data so that website owners can understand what website visitors do on a website, where they come from, and how useful they find the content and offerings on the site. Some consider that data collection intrusive. In fact some countries have made Google Analytics illegal, such as Italy, France, Denmark, and Austria. Privacy laws are in place in many countries and more laws are on the way. To address these concerns, and to modernize it's reporting tools, Google decided to replace it's reporting tools. This takes place on July 1st, 2023.
Need help with GA4?
Schedule a quick 10-minute call to discover your options and opportunities with GA4. We'll discuss how you use Google UA now, what information is important to your business, and how you may learn more with GA4 so you can make informed business decisions.
Schedule a Call
Google engineers themselves acknowledge that their DO-IT-FOR-YOU process is far from perfect, and they STRONGLY recommend that you do a MANUAL MIGRATION
BTW, we have a 16 page guide on how to UNDO Googles auto-migration.
What happens if I leave the migration to Google?
The impact of a the Google ‘do-it-for-you’ migration means your marketing decisions could be WRONG – because the data collection is not set up properly!
You run a real risk of wasting your marketing effort and money, if you can’t reliably answer questions like this:
- Where is my website traffic coming from?
- How is the SEO campaign performing?
- How/Where are people joining my email list?
- What’s driving inquiry/sales conversions?
- Which blog posts get the most interaction?
- Which social channels contribute to sales?
- Which ads are converting better?
- How much are my leads costing?
If you use Google Search Console, Tag Manager or any marketing platforms (such as Google Ads, Facebook Ads, QR Code marketing, email marketing with site tracking, marketing dashboard tools, etc) it is vitally important that GA4 is configured to match your businesses needs.
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Phone : 405.317.9980
Email: contact@wsiaimhigh.com
