How Do You Know if Digital Marketing is Right for You?
The simple answer is this:
The internet is where people go to find answers to their questions.
If your prospects are there, you need to be there too.
Traditional advertising is often called "interruption marketing". You're watching your favorite TV show, highly engaged and anticipating the surprise ending, then Sha-Bam; you're suddenly in the middle of the latest car insurance commercial. Or, you're minding your own business when your phone rings and someont tries to sell you something you don't want. On the otherhand, with Inbound Marketing you have the opportunity to directly engage people already in the buying cycle. They are actively looking for someone to satisfy their need. You just need to let them know that you are the one that can best provide what they are looking for.